Overview

From two farms to leading Jordan’s poultry industry.

In 1962, we started with two broiler farms and a vision. This was the beginning of an ambitious, decades-long dream that continues to drive us forward today. From our humble beginnings to where we are now, we’ve built everything on one principle: do it right, every time. 

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Our Vision :

To be the trusted poultry and egg brand across the region and to build an integrated system that delivers consistent results you can count on.

Our Mission :

To help families make informed food choices by sharing what we know about good nutrition and healthy eating habits.

Our Products

We work with families, farmers, and businesses across Jordan and beyond. Everything we produce, from the feed we make to the chicks we raise to the eggs on your table, comes from our own farms and careful process. That’s because we hold your trust above all else.

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Our Values

Quality First

We never take shortcuts, every step from farm to table is taken with care.

Safety And Transparency

You deserve to know where your food comes from and how it’s made.

Knowledge And Empowerment

Good food starts with understanding nutrition. We believe in educating people about what they eat and why it matters.

Sustainability And Responsibility

Our animals, our environment, and our impact on the community matter to us. We take that responsibility seriously.

Growth And Progress

We stay curious, exploring new technologies and looking for better ways to do what we do.